Booth
Student Project
An event hosting app for college clubs
and communities.
Duration
10 weeks
Team
Corey West
Kara Rivenbark
Divisha Kotawala
Tools
Figma
Rhino 7
Keyshot
My Roles
Project Manager
UI Designer
UX Researcher
Overview
Club and community events at universities can foster connections for college students. However, outdated event calendars and scattered information can make it challenging for students to discover new clubs and make connections in their community.
Booth gives a voice to campus clubs and residential communities, streamlining the event management process for hosts, while also giving students a cohesive platform to find and share campus events
At a Glance
Connecting Students to Their Campus
Booth serves as the all-in-one app for college clubs to organize event information, advertise events, and collect attendance metrics for university reporting. For students, Booth is a bulletin board of every club activity happening on campus.
Discovery
Exploring Our Problem Space
It was no question that on campus events were a big thing at SCAD. After reaching out to friends from different universities, we found similar numbers
Why is this important to us?
As a team full of students leaders (resident assistants & club officers), we found problems through the lens of both the students looking to attend events, and the students hosting and advertising events.
Discovery
Exploring Our Problem Space
To understand the full scope of our problem space, we conducted two research on two audiences: Attendees and hosts. To ensure that our product was widely applicable, We conducted our interviews and surveys in schools across the US and India.
From insights to actions
After compiling our user research, we took valuable insights and turned them into actionable steps towards building our app. These first steps served as the foundational building blocks of our product, assuring that all facets of our app were tied directly to the needs of our users.
Design
Creating Booth
Sketch fast, iterate faster
We started with crazy-8 sessions to sketch primary screens and interactions. From these sketches we moved to mid-fi screens, narrowing down our information architecture and key copy.
Wireframe development
Shifting from research to design, I led our team in sitemap and wireframe development, making sure our designs tied back to the needs of both attendees and hosts.
User Validation and Refinement
Before shifting to high fidelity screens, we ran proctored user tests and AB testing to validate our design decisions before making everything pixel perfect.
Let those flyers shine!
In AB testing, users preferred Option A (Left) because of it's readability and image ratio. An image container closer to 1:1 also allowed clubs to reuse instagram advertisements without changing dimensions, making it easier to advertise cross-platform if they chose to.
Hi-fi development
Utilizing brand guidelines and a rich design system, we updated our mid-fi screens to high fidelity while maintaining a cohesive look and feel. Booth was ready for it's final showcase (and 300 different phone mockups)!
Delivery
Introducing Booth
Hi-fi development
Utilizing brand guidelines and a rich design system, we updated our mid-fi screens to high fidelity while maintaining a cohesive look and feel. Booth was ready for it's final showcase (and 300 different phone mockups)!
ATTENDEES
Never miss a new event
Every week, receive a curated list of events through a weekly digest.
ATTENDEES
Explore campus events hassle-free
No more jumping between campus websites and social media. Browse events based on clubs and categories to find events best for you.
HOSTS
Seamless sign-in
Tired of making Google forms and Excel sheets? Us too, that's why Booth handles back-end logistics for you, so you can focus on what matters most—making super fun events.
HOSTS
Share your club and story
Club profiles give you all the bells and whistles you're used to on other social media platforms, and integrates into your event calendar to help students find your events with ease.
What Did I Learn?
Nice looking screens are great, but having an organized file is just as cool.
This was one of the first projects that truly emphasized the importance of an organized Figma file. It introduced me to the fundamentals of variables and components—sparking what has since grown into a passion for design systems.
Great projects come from great teammates.
I had an amazing experience working on this project, largely thanks to my incredible teammates. Through this process, I gained a clearer understanding of the qualities I value most in a team member: positivity, openness to feedback, strong organization, and—most importantly—the ability to name their layers!
Thanks for Reading!
Check out more of my projects, or reach out if you want to learn more about this one!
