Room to Breathe
Student Project
Creating an immersive physical
experience for headspace families
Duration
10 weeks
Team
Tan Tan Nguyen
Belle Duffner
Lara Kim
Fionalene Tan
Tools
Figma
Rhino 7
Keyshot
Photoshop
My Roles
UI Designer
Visual Designer
3D Modeler
Overview
In today’s urban landscapes, high foot traffic and stimuli can become difficult stressors for children and parents navigating public spaces, whether big or small. With Headspace’s Room to Breathe, families can learn to relax and recharge through simple meditation via private and publicly accessible pods.
Our team was given a prompt to choose an existing brand and create an innovative initiative to help gain customers and brand recognition. We chose Headspace, and aimed to deliver an immersive experience with a flagship physical product.
At a Glance
We All Could Use a Room to Breathe
Room to Breathe offers an private, immersive meditation and mindfulness experience for families in public spaces, utilizing the lessons and methods offered by Headspace.
Inside the cozy pod, families can engage with traditional headspace meditation sessions, as well as a brand new library of interactive activities for children to explore the foundational concepts of mindfulness. Lights and audio changes to deliver immersive experiences for users, offering an escape from busy public spaces.
While this project wasn't made in collaboration with Headspace, we of course made sure that our interfaces, character design, and marketing seamlessly coincided with their brand identity and mission.
Discovery
Bringing Headspace Out of The App
This project isn’t officially affiliated with Headspace—it was created as part of a class project.
Headspace is a mobile app that combines guides and activities, to teach user meditative strategies to help them relax, focus, or learn the fundamentals of mindfulness.
Rather than focus on innovating a select feature or facet of Headspace, we decided to start with a target demographic and an overarching goal for our project: designing for families and children, within public spaces.
Headspace has had some previous short-term ventures—such as special events or partnerships—where they've breached into the physical space and created an environment to facilitate content consumption. The company has shown it's interest in more immersive experiences, but hasn't made anything long-term or permanent.
Additionally, as far as competition goes, no other mindfulness app on the market has tried reaching into the physical space.
Concept
Validation and Ideation
Since we went into this project with a clear idea of what we wanted to do, we first took a step back and validated our concept through interviews and a co-creation workshop.
This case study is still in progress.
Thanks for Reading!
Check out more of my projects, or reach out if you want to learn more about this one!
