SCADpro: CBS Sports
Student Project
Creating augmented reality graphics for the
Super Bowl 58 broadcast
Duration
10 weeks
Team
19 students from 9+
different majors
Tools
Figma
Illustrator
Maya
Unreal
My Roles
UX Co-Lead
Concept Lead
Presentation Designer
UI Designer
Overview
Over the course of 10 weeks, myself and 19 other students from various majors collaborated in the highest-profile SCADpro to date: Producing dynamic, innovative augmented reality graphics for Super Bowl 58. Through this project, we worked with CBS's broadcasting directors to create stunning graphics that were ready to ship into broadcasting software to be edited and displayed live in game.
Looking for more?
While I share a bit of my process in this case study, I unfortunately can't all the details. Luckily, CBS Sports can—and they did—through this documentary that was aired during the Super Bowl broadcast week!
Watch the final results and then continue to see how it all came together :).
Discovery
First and Ten
The pitch from CBS Sports was pretty simple: Create engaging, captivating augmented reality graphics for the Super Bowl 58 broadcast. CBS was looking for a jump from its traditional graphics package and hoped to see an increase in viewers and retention during the broadcast.
The ball was in our hands to go as big as possible to make this year's Super Bowl unforgettable.
Research kickoff
Through primary research we delved into football fans' preferences for broadcast graphics. This initial research helped guide our designs by giving us a foundational understanding of our target audiences.
Viva Las Vegas
We looked at references and inspiration to help stylize our graphics to find a connection between CBS's branding and Super Bowl 58's venue: Las Vegas, Nevada. We drafted our initial style guides for colors, textures, and design motifs.
Design & Refine
Advancing Towards The Endzone
Huddle up!
Once our framework was complete, I helped facilitate rapid brainstorming sessions to create concepts for each design. This phase had a playbook's worth of iteration and communication between design teams to ensure that everyone understood the scope of each deliverable.
Design production
We turned sketches into 2D and 3D designs, finding the perfect balance between design aesthetics and legibility of statistics. In this phase, I advised our 3D animation team to ensure all text was legible and data was displayed consistently across our graphics, and ensured the implementation of client feedback.
Final Presentation
The Game-Winning Drive
A halftime-worthy presentation
We showcased our graphics to our clients at SCAD's XR Stage, using the massive screen to create an engaging presentation with an immersive augmented reality experience.
Key Learnings
Establish Common Language
This my first time working with a cross-functional teams. At first we all didn't understand the capabilities of our skills and softwares, and there was a lot of technical jargon used that people heard, but didn't actually understand. Things got a lot easier when we gave each other time to explain our process, the capabilities of our tools, and simplify technical jargon for those from different fields.
— David Meyers, SCADpro Professor
This project is under NDA
Thanks for reading! If you'd like to learn more
about this project, feel free to reach out.
Thanks for Reading!
Check out more of my projects, or reach out if you want to learn more about this one!
